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Visualization


The Right-Brain Interview:

  • A typical right-brain interview consists of a one-on-one 90-minute discussion between our moderator and your customer.

  • Respondents wear sleep masks during the interview to facilitate visualization.

  • We use relaxation, regression and repetition techniques to fully explore our subjectsÕ real needs and wants as well as the whys of their behaviors.

  • Strategic questioning and repetition mines for motivational clues.

  • As respondents continue to visualize, logical Left-Brain defense mechanisms relax and the rational mind allows the emotional mind to express itself.










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