We analyze our interviews mining for clues and cues about core emotions and how those emotions motivate response and behaviors associated with our clientsÕ products and service brands. We define the dominant drivers as well as the apparently less significant ones.
Among those drivers and the language and images our interview subjects give us is the blueprint for the most meaningful, emotionally-driven, motivation-based messaging. This messaging and the communications that come from it attract, resonate and create a deep connection with your customers. This connection is the foundation of the ideal brand relationship.