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Access (Right-Brain Psychology)

The Right-Brain Methodology we use at Motivation Mechanics requires strategic thought around who you access in the research process.

We place utmost importance on screening for the RIGHT research respondents — that includes doctors and patients, buyers and influencers, advocates and payers. Our goal is to uncover their emotional and contextual makeup and define what motivates behavior and drives market change. The resulting connections with your audiences go far beyond traditional marketing messages.

Motivation Mechanics also provides access to various groups of healthcare professionals and patients through our proprietary Research Centers. We ensure proper audience sampling protocols for our quantitative research efforts and diligently screen for respondents when executing qualitative research.

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